SELLING LIES - TOBACCO

Tobacco companies spend almost four billion dollars a year promoting cigarettes and other tobacco products. Three thousand kids a day get hooked on tobacco products. Is there a connection? This effective program examines youth-oriented tobacco advertising: glamorous images attached to race cars and sporting events; the concentration of advertising efforts on nights, weekends, and holidays, when children are not in school; the use of tobacco logos on clothing and other appealing merchandise; the brand-associated cartoon characters; candy cigarettes and “chew;” and macho men like Dave Goerlitz, the former Winston man, who discovered that tobacco companies market their products especially to the young and the poor. The result is a new generation of smokers that is hooked on something poisonous, expensive, and often fatal.

Includes: 16-minute videotape; 1 Facilitator’s Guide; Grades 6-9.